Best app for video editing for Instagram

Instagram Reels has become one of the most popular post types on the web. Used by bloggers, marketers, educational institutions, and almost all Instagram users. You may have decided to let your imagination run wild and make an interesting video about Reels. But how to edit the video to suit your preferences and requirements?

That’s what you’ll find out in today’s article. We’ve done our research so you don’t have to, and we’ve provided a list of the top 7 video editing apps (free and paid). This app lets you create the Instagram video of your dreams.

Best app for video editing for Instagram

Best app for video editing for Instagram

Before going through our list of the best Instagram Reels editing apps, it’s worth mentioning that the options below are selected based on certain criteria. We have considered the number of available features, usability, downloads and positive user experience in the past. It includes solutions for both Android and iOS devices. For those who are ready for advanced editing, we also found a few premium apps that can subscribe to more features.

The two apps below (iMovie and Clips) are proprietary to Apple and cannot be downloaded from Google Play. Now that we’ve covered the technical side, let’s take a look at the best Instagram Reels editing apps available right now.

1. In-Shot


Whether you want to change the position of your video from horizontal to vertical, or add titles, transitions, or custom text captions to your content, InShot can do it for you. This app is available on Google Play Store and Apple App Store . Additional features of the app include cropping footage, speeding up video, stitching, adding background music and filters, and more.

The free version of this application allows you to watermark your work and work with a limited number of tools. You can subscribe to a monthly or annual plan, or just purchase individual tools if needed.

Advantages of in-shot

  • One of the most convenient applications
  • easy to change
  • Numerous features
  • Collage support


  • No advanced editing tools
  • Free version of watermark
  • single track timeline

2. Adobe Premiere Rush

Adobe Premiere Rush

Adobe Premiere Rush is a video editor created by Adobe, one of the world’s most popular visual content editing brands. You can only imagine the number of tools and effects you can use after downloading this application. There are many built-in templates for Instagram Reels that you can choose from for free. The easy-to-use interface makes it easy to export HD video with the click of a button, so you can instantly share your newly edited video to reel.

Even better, there is also a desktop version of the app with more features. However, the mobile version is less stable and is guaranteed to meet all your needs. Easily adjust video speed, add audio, customize titles, adjust transitions, add effects and filters, and more.

The app can be downloaded from Google Play and App Store .

You can download the app for free on any device, use the basic free app with limited features, or upgrade to the premium version for full access to all video editing tools. There is also a 7-day free trial where you can test the software before buying.

Advantages of Adobe Premiere Rush

  • Lots of video editing features
  • Easy file export
  • Excellent color and header tools
  • Synchronize projects on PC and smartphone

Cons of Adobe Premiere Rush

  • Premium plan is expensive
  • slow project rendering
  • Missing storyboard template

3. Clips (iOS only)

Clips (iOS only)

Clips lets you add eye-catching and fun captions to your Instagram videos in seconds. It has the ability to add a 15 second subtitle clip that appears when you speak almost like subtitles. You can also take advantage of superior transcription capabilities compared to competing products. Users are free to change the color, size and font of the caption.

Clips can also be used to create reels with start or end messages displayed at the beginning or end of the clip. And if you need, you can always decorate your video with animated characters, emojis, stickers or GIFs.

All features are so easy to use that there is little or no learning curve when using this app. The Clips app is a free download from the App Store and is available for iPhone and iPad devices. As this app is native to the iOS system, an Android version is not available at the time of this writing.Clips is one of the few apps that is completely free, so you can download and play without worrying about hidden costs.

clip expert

  • forever free
  • Open and close messages
  • No learning curve

Clip Cons

  • iOS only software
  • Lack of advanced video editing features

4. Instagram App

Instagram App

It may seem like a simple task, but the Instagram app is a great place to edit videos for Reels. If you run out of storage space on your smartphone or just need basic editing tools, you can get the job done within the app. No additional downloads required!

You can record video into segments, merge multiple videos into one video, set timers, use filters, and adjust video speed. The best part is that the app is completely free to use, so you can rely on this app to improve your Reels videos anytime, anywhere. If you haven’t already , you can download the Instagram app from Google Play and the App Store.

Advantages of the Instagram app

  • Easy placement of rollers
  • Simple and intuitive interface
  • free use

Disadvantages of the Instagram app

  • Limited editing options

5. iMovie (iOS only)

iMovie (iOS only)

iMovie is one of Apple’s own video editing apps with tons of editing options. If you want to shoot a Hollywood-style clip and publish it as a video, but don’t have this app pre-installed on your phone, you can download it from the App Store . There are many free tools and features to try. Choose from a variety of soundtracks to make your videos visually and acoustically appealing. If necessary, you can also record a voiceover and add it to the clip.

Customize titles, video backgrounds, or add filters to make your clips look attractive. All of this can be done very easily in iMovie. You can also use fun video templates or add multiple video themes to one video with just a few simple taps. The software requires little training and is free to use from day one.

Advantages of iMovie

  • Most tools are free forever.
  • video background editing tool
  • intuitive interface

Disadvantages of iMovie

  • Available on iOS only

6. Kin Master

Kin Master

KineMaster is a video editing software designed for perfectionists. If you want to create flawless high-resolution videos with a professional touch, this is definitely an app worth checking out. Record voiceovers, add pre-recorded sound effects, create your own animations, and customize your video to your liking with an easy-to-use drag-and-drop interface.

You can also decorate your video with shape masks to add logos or shapes, transitions, text overlays, motion graphics, and more. Few other applications offer users as many editing options as KineMaster on their smartphone. You can work with multiple video layers and play with rotation, opacity, color filters, crop or chroma key tools.

There are free and premium versions of this app, the free version includes enough tools for Instagram Reels. The paid version can cost you a bit more in the long run, but it’s worth a try if you’re planning on doing extensive video editing.

The KineMaster app is available for download for Android and iOS . After downloading the app, simply register and the editing process will begin.

Kin Master Pro

  • The multifunctional video editing application
  • The free version is suitable for most users.
  • drag interface


  • Premium version is a bit expensive
  • There may be a longer learning curve for beginners.

7. Filmora


FilmoraGo is one of the most popular video editing software on the market right now and has great features for editing Instagram videos. In just a few easy steps, you can add stickers, text, animations, overlays, and more to make your clips more attractive. You can also add your own voiceovers, create special picture-in-picture effects, and speed up or slow down your video. The best thing about this app is that it gives you access to a free library to add background music and evoke emotions in your viewers.

All video editing tools available in the app are completely free. However, the exported video has a company logo watermark. You can subscribe to some premium annual plans for a watermark-free experience and additional features such as:

  • Split screen function
  • audio equalizer
  • GIF support
  • 4K resolution
  • motion tracker
  • green screen
  • 800+ effects

Given the feature density of the platform, beginners may experience a steeper learning curve compared to the simple alternatives mentioned above. The app also lacks proper practice, but there’s nothing that YouTube’s online classes can’t solve.

If you haven’t already , you can download Filmora on your Android or iOS device for absolutely free.

FilmoraGo Pro

  • very intuitive interface
  • Easy file export
  • many free features
  • free trial

Cons of FilmoraGo

  • Free plan watermark
  • Extended headers and lack of header options
  • The learning curve is a bit steep

Make your Instagram video perfect

Make your Instagram video perfect

If there is one way online marketers should use Instagram to engage their audience and build brand awareness, it has to be video. Whether you are a professional or casual user who enjoys editing videos and posting to this channel, there are many great apps to help you create amazing content.

In this article, we’ve included options for all types of users. An option for users who can use it as a simple tool, and for users who need more complex software.

Which application do you think best suits your needs? What features are you looking for in video editing software for Instagram Reels? Please share your thoughts and experiences in the comments section below.

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