Instagram is undoubtedly a powerful channel to reach your target audience, whether you are using a personal account or a professional business account.

On the other hand, if you’re using your account to grow your business, you should always optimize performance on the platform that implies data collection, whether it’s the unique tools of an existing brand or the platform itself. However, one of the most important data is the number of people viewing your posts and watching videos you share within your account.

So, determining the basic popularity of a published video is very simple and can be done in a few simple steps. For example, how popular an Instagram video is simply depends on its instant views and followers.

You can also evaluate how well your video performed with your audience by comparing the number of views to other published videos that you may have uploaded before or after. Unfortunately, it is mainly unknown who watched the video.

Video views on Instagram:

Basically, Instagram is a platform where other users can see how many times your videos have been viewed. The process of checking the number of views on a video platform is very simple and easy.

Follow these steps:

Press the bottom right button to go to your profile and select the video you want to see views.
Now under the video you can actually see the perfect number representing the number of times the video was watched in at least one second. Instagram counts as a view only if someone watches your video for at least two seconds.

It’s also important to note that video loops are not counted. Even if someone has viewed your video more than 100 times, you can still get credit for 2015. However, I can’t find this feature for videos that were published prior to October.

How to see the number of views and viewers of an Instagram story?

As an Instagram user, you should already know that Instagram Stories are ideal for sharing videos. Followers will be able to see your story for the next 24 hours, after which time they will be removed. However, if you have a business account with a public profile, people other than your followers can also see your video.

To upload a video to your story, follow these three quick steps:

To see your story, tap your profile picture in the left corner.
Here you can see the number of hits in the lower left corner of the screen.
You have to swipe up to track who has seen your Instagram story so far.

The advantage of posting a video to your Instagram Stories is that you can see both the actual number of views to your story and who has seen it.

How do I find metrics in my business account?

If you have a business profile, here are a few simple steps you need to follow to find your metrics:

Tap your profile and go to the post with the video or photo you’re interested in.
Select ‘View Statistics’. This will take you to the Insights page where you can use all data related to your post.

Instagram Insights – Essential Metrics:

There is no doubt that Instagram Metrics is an essential tool you can use for your posts even after starting a business account. However, in order to start tracking your insights and data accordingly, you should start a business account as soon as possible.

If you spend time and money creating high-quality content, you also need to know whether it works or not.

So metrics can help you track the success of your content.

views

This is the default measure of how popular a video is. Instagram views are also counted for every second of view time and provide a basic indication of how well your video is performing. Instagram counts a view when someone watches your video for two seconds. However, this metric is available to all account holders. Just look at a specific video.

Impressions:

A relatively simple measure of how many times people have viewed a particular post. Also, it’s not a perfect measure of how popular a post is, as multiple views by the same user using the same account will increase the impression metric.

Follow these steps:

Undoubtedly, a follow is a tremendously helpful metric for a given post. Indicates the number of individuals who started following your account after viewing a particular post. This will also tell you what kinds of posts are most effective at attracting new visitors.